Brand Management and Creative Direction
Francis Jacquerye's specialization encompasses: brand strategy, brand portfolio definition, project management, design for manufacturing, patent creation and trademark management.
There is no academic course for what he dies, so Francis created this holistic approach by combining various disciplines, such as topping up a foundation in two Master's Degrees in Industrial Design with a certification in PMBOK project management, an apprenticeship in goldsmithing, and a training in watch assembly.
During that skill-building process he became chief designer of one of the top 5 Swiss watch brands with a turnover over 1.5 billion USD, sales in more than 125 countries. In conjunction with their technical department, he contributed to the commercial release of more than two dozen individual watch models.
Francis later founded a company to take over the development of a small watch brand and set up a fulfilment backbone to support delivery of 15,000 articles to 80 doors in 15 countries across 4 continents.