Digital Media

I have curated the brand identity development, Art direction, visual content creation, and code architecture for brands and websites. I delivered a consistent brand voice across digital platforms, while aligning design and functionality with strategic business objectives and enhancing customer engagement.

Art direction and editing of a 26 seconds video, with a suspenseful soundtrack matched with alternating images of the military and of closeup shots of the watches, to promote the military ties of the brand.

For this project, I developed a searchable news aggregator focused on the watch industry. It is built with a clean, user-friendly interface and designed to crawl, index and relay relevant content from multiple sources, the platform helps enthusiasts and professionals stay up to date with the latest releases, trends and insights in horology.

I worked on creating a comprehensive, searchable database of interchangeable lenses compatible with Leica mirrorless mounts. The platform is a repository of technical specs, availability, and third-party lens options in commerce, and can serve as a valuable tool for photographers seeking optimal gear compatibility.

These are recent examples of ecommerce Web sites, which have been done by taking an existing template, but reworking it from the core. A range of different strategies are showcased, such as integrating the template with an ecommerce backbone like LiteCart, populating page content via PHP and a MySQL database, or tying HTML script with a payment processing platform such as SendOwl.