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  • Project Manager

    since 2020 - Vestas Northern Europe, Malmö, Sweden
    World leader in construction and installation of wind farms.
    Contributed to team effort to double the company’s volume of projects in Central and Northern Europe by overseeing the cost estimate, configuration and installation of automation solutions.

  • Product Manager, Watches

    2013-2020 Woodshores, Landskrona, Sweden
    Contributed to 40% yearly growth and overseas market entry by bringing optimizations to branding strategy and consolidating the collections portfolio, and by suggesting improvements for cost optimization. Facilitated the acquisition of IP and retainment of selected staff.
    Nordgreen, Danish leader, consumer market watches
    NUUN Official, Bahraini consumer market watches
    Patria Watch, British premium core watches
    Festina Candino, EU leader, consumer market watches
    Techné, consumer market watches
    Movado Group MGI, North American leader, premium core and consumer market watches

    2015-2019 Kronaby, Malmö, Sweden
    EU leader, hybrid watches
    Steered the product positioning, design workflow, detailing of colour, material and finishing (CMF) and design for manufacturing. Co-led supplier scouting and setup of supply chain, for production of 60,000 watches by year 2.

  • Product Design Manager

    2007-2013 The Longines Watch Co., Switzerland
    Premium core, Switzerland’s top 5 watchmaker
    Contributed to a double digit growth by creating new collections and standardising the design process from concept to mass production launch. Commissioned by CEO to produce reports on competitive intelligence.

    2003-2007 Morellato Group, Milan, Italy
    Domestic leader, consumer market watches.
    Contributed to a double digit growth, by supervising the development and bi-annual launch of watches and costume jewellery for fashion licences. Handled trends monitoring and research for new materials.

    2001-2003 Homegate, Milan, Italy
    Web development agency
    Contributed to doubling the volume of projects, by developing proprietary HTML4 standard-compliant content management software (CMS).

  • Assistant Design Manager

    2000-2001 Giallo 108, Milan, Italy
    Web design agency
    Contributed to doubling the studio team size by training and supervising junior staff and interns.

    1999-2000 T’Ai Ken, Wavre, Belgium
    Design and manufacturing of interior furniture.
    Contributed to the business expansion from B2C to B2B by cutting the development lead time in half, while improving quality.


  • Marketing, postgraduate degree 120 ECTS

    King’s College, London, United Kingdom

  • Design, Masters 60 ECTS

    University for the Creative Arts, Rochester, United Kingdom

  • Design, Bachelors 240 ECTS

    ESA Saint-Luc, Liège, Belgium


  • Fundamentals of Digital Marketing

    Google Digital Garage

  • PMBOK Project Management

    Altran Education Services

  • Watch assembly

    Geneva Watchmaking School, Switzerland

  • Goldsmith

    Scuola Orafa Ambrosiana, Milan, Italy