INSIGHT

Throughout my career, I have refined several frameworks to guide competitive research and brand strategy. These include: a man-hours valuation model to assess affordability and inequality, a behavioural approach to brand equity based on repeat purchase decisions and a comparative pricing method linking iconic product costs to historical wages and real estate. Each framework blends quantitative data with qualitative insight to reveal deeper shifts in value perception and consumer behaviour.

I improved a framework that uses a man-hours based valuation model to analyse the real-world affordability of goods and services. By converting prices into equivalent hours of labor, it offers a human-centric lens to assess cost, value perception, and inequality across time and demographics. While grounded in quantitative inputs, it serves qualitative interpretation by revealing how societal changes affect the subjective experience of value, work, and consumption.

I suggested a way of reframing brand equity, not as a static asset, but as a consequence of consumer behaviour; specifically, the decision-making process surrounding repeat purchases. It proposes that brand equity is best observed in moments of trade-off, where buyers actively choose to repurchase a product instead of switching to alternatives. The framework emphasises decision context, alternatives, and intent, offering a more behaviourally grounded and realistic measure of brand value.

I proposed a comparative pricing framework that benchmarks the cost of iconic consumer goods (specifically, the Omega Speedmaster) against historical wages and real estate values in Switzerland. This methodology highlights inflation, shifts in purchasing power and the evolving affordability of luxury products over time. It builds on economic comparison techniques used by other analysts and applies them to the watch industry to uncover long-term pricing trends.